Bespoke Brow Artistry, Built on Trust.

At Sam King Brow Artistry, every brow is crafted with precision, care, and honesty. No shortcuts just bespoke artistry that feels effortless and looks exceptional.

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Northern Ireland’s Leading Brow Artistry Destination

Sam King Brow Artistry is a results-driven brow studio based in Northern Ireland, specialising in expertly crafted, tailored brow treatments. A multi award-winning artist in UK and Ireland, non-stop demonstrator and speaker at WULOP 2025, and certified trainer, Sam brings industry-leading expertise to every appointment.

With a focus on precision, artistry, and enhancing your natural features, she delivers personalised services designed to leave you feeling confident and polished. When it comes to your brows, only the highest standard will do.

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  • I had my first appointment with Sam this week and safe to say I am over the moon with my results. I had a lash lift and brow lamination and immediately got my appointments in for the rest of the year. Such a lovely, kind and calm atmosphere, I can’t recommend her enough.

    — Caitlin

  • Sam is totally brilliant at what she does. I was really nervous about getting my brows microbladed, but she listened to what I wanted and gave me exactly that. They look really natural - in fact, they look exactly like they used to look before they started to get sparse. Can't recommend Sam highly enough.

    — Judith

  • I can’t say enough good things about Sam! Warm, welcoming, funny and most of all TALENTED 💫 I’m obsessed with my new brows, it’s like a mini face lift and has honestly changed my life! No more filling in brows or having to worry about ‘no make up days’. They are perfection! Thank you so much Sam, already planning the next little fix x

    —Meave

  • Five star service from Sam today! My new eyebrows are Amazing! I've had bad experiences in the past with Microbladding (ended up having to have the removed with laser) Sam put me at ease at our consultation and patch test, she even drew them on so i would have an idea of what they would look like. She's done a fantastic job and they look so real, each hair stroke was done individually l. I couldn't be happier. Her studio is lovely too. True professional.

    —Lesley

  • Just wanted to write a review which I don’t normally do, but kept getting my eyebrows threaded which where nice, but just weren’t keeping my shape right had no arch etc, so looked up until I found this girl Sam king in phi brows, and she knows what she is doing! I won’t be going anywhere else to get them done again let’s just say that. She give me advice and even took the time while away to ask for photos of my eyebrow to do so, she is lovely 🥰 and helpful, I would have give sam 10stars but can’t, but i would really defo recommend calling in and talking with Sam she will point u in the right direction for haveing beautiful eyebrows again ❤️

    -Gillian

  • Could not recommend Sam highly enough - she is amazing at what she does and I am so glad I bit the bullet and went for it. I am so so so pleased with my micro blading- I get compliments on my eyebrows all the time now and people can’t believe it when I tell them they’re not my natural brows the hair strokes are so incredibly done. Sam was fab when I came back a few times to perfect the shade and she suggested I go slightly darker to achieve what she thought was maybe the missing piece for me and didn’t make me feel rushed or uncomfortable at all for coming back- super pleased and couldn’t rate her high enough! 🤩

    -Ruth

  • I first visited Sam back in early October and had the Phibrows done. I am delighted with them and was back today for my top-up. I have been very impressed with Sam's skill set, her professionalism and her warm and friendly manner. She cares about her clients, takes great pride in her work and goes out of her way to ensure that you feel relaxed and informed. As a lady who is 50+, all too often society can make me feel somewhat invisible, but Sam listened to me and made me part of the process. How lovely to feel both seen and heard 🥰 and for that, Sam, I will always be grateful. You are a wee gem, Sam, and I'm so glad to have found you. I love my beautiful brows and thank you for the boost to my self-confidence xx

    -Jacqui