Explore The Sam King Pro Academy

“I help everyone who enters the Sam King Pro Academy train to be the best they can be. We focus on practical, real-world training to help you understand what it takes to be successful in this industry.

Our specialist training is designed to help you stand out and become a highly skilled brow artist.

Specialising in one key area was the best decision I have made. The beauty industry is changing. There has been a shift in the industry from in-store beauty counters to working for yourself and specialising has helped me focus on the area I love to work in eyebrows.” - Sam

An accreditation from the Sam King Pro Academy goes far beyond technical brow training. It equips you with the practical artistry skills needed to deliver flawless results, alongside the client management expertise that transforms a good technician into a truly successful brow professional.

Whether you’re taking your first steps into the brow industry, refining your existing skills, or expanding your treatment offering, learning directly from Sam King and gaining Beauty Guild accredited certification is designed to be both inspiring and genuinely rewarding setting you up with confidence, credibility, and craft that lasts.

Sam King Courses

All courses provided by the Sam King Pro Academy are fully accredited by the Beauty Guild. This is a key benefit to anyone looking to start providing treatments, as this accreditation allows you to set up as a fully-insured business.

Signature Basic

Signature Basic: Brow wax and tinting but done to perfection from the foundations.

Every person is unique and with that, comes how we approach brow shape, skin density, skin tone and individual preferences. At the Pro Academy we break down all these factors to come up with a skeleton approach to the bespoke signature brow.

Henna

This course is perfect for when waxing and basic tint doesn’t last long enough and to enhance sparse brows. The pre and post care knowledge is essential in creating the optimum results for henna treatment.

Learning from and adopting Sam’s focus on attention to detail is of particular importance when using henna, as the tint lasts longer. Precision is something Sam thrives upon. She uses her vast knowledge of skin thesis, contraindications, brow design and colour theory, to create a realistic, long lasting brow.

Laminated Brow Training

Lamination is quickly becoming the go to brow trend of the celebrities, and is considered one of Sam’s signature treatments in the salon. No matter what your brow concern is gaps, thinning, overplucking, unruliness brow lamination is an amazing solution and a great microblading alternative. This is a noninvasive, temporary treatment that will deliver perfect brows for up to 10 weeks.

This course will teach you how to lift the hairs from the root and set them in place. This ensures that the brows appear thicker, fluffier and always stay in place. This course can be a good choice for a lucrative career in the beauty industry.

Lash Lift Training

This course is perfect for beginners and existing therapists alike. Adding an extra skill to your repertoire is always something you will reap the rewards from. 

Being able to offer a stunning lash lift to your clients as part of their treatment could take their confidence to a whole new level whilst also boosting your average price per client. This is a perfect treatment for clients who want extra volume and lift with no maintenance.

So it is a win/win situation that everyone will love! 

PhiBrows Mentoring

“From being in that position, I had a million questions I wanted to ask.” – Sam King

That one on one experience and support was absolutely essential to me to help build confidence whilst learning little tricks that work for me and that I’ve learned from other amazing mentors in my field.

As a previous beginner, I know how overwhelming the world of SPMU can be. With one-to-one mentoring, I will take you through any tips and tricks I have learned through my two years as a PhiBrows artist, and work with you while we live demo on two models, to help improve and hone your skills and further guide you on your journey.